We’re a team of creative, passionate professionals who love to help tourism businesses and destinations grow with quality marketing solutions.
For our 15+ year history, we’ve been producing quality tourism marketing outcomes in partnership with the tourism industry in regional Australia.
We believe in long term relationships, working alongside clients who don’t want to settle for anything but the best. We’re not happy with a half-baked job and don’t believe you will be either.
When you partner with us, expect tailored, creative marketing solutions that look great and kick goals for your business!
In my experience Woof Media is a business that delivers high level outcomes for their clients without exception. Their regional tourism expertise, stakeholder management and production of regional visitor guides is of the highest standard.
Marketing expertise across digital and traditional channels
Our team is equally as comfortable with traditional marketing as creating marketing magic with cutting-edge digital tools. We believe in choosing the right marketing tools for your business, based on a carefully considered strategy, not just blindly following the latest trend for trend’s sake.
In addition to our core team, we have an ever-expanding network of trusted associates with whom we collaborate on client projects. Our network includes designers, photographers, videographers, copywriters, editors, trainers and more!
When you partner with us, our network becomes your network.
Regional roots. Regional passion.
In 2001, our company was founded in beautiful coastal Port Lincoln, South Australia (Australia’s Seafood Capital). Since then, we have expanded our team to locations in Adelaide, South Australia and Ontario, Canada.
Right now, we serve clients from all over Australia and in this new global marketplace, we are completely comfortable working with clients anywhere in the world. If you have a phone and an internet connection, then you’re never too far away!
The world really is our (Coffin Bay) oyster.
Community-minded. Innovative. Award-winning.
We truly believe that tourism success in any community is founded on collaboration and sharing the responsibility for growth. A rising tide truly does lift all boats and this principle guides our marketing advice for any destination and their businesses.
We sponsor a number of community events and groups and have served on numerous tourism committees in our ‘patch’ to help grow regional tourism over the years.
Over our history, we are humbled to have been recognised with two awards for business excellence.
In 2004, we received the Port Lincoln Chamber of Commerce & Tourism Business Excellence Award and in 2006, the Small Business Award for Advantage SA. In 2012 we were recognised as a finalist in the Innovation category of the AdvantageSA Small Business Awards for our work on the Port Lincoln Visitor Guide and Nullarbor Map, two very successful print+digital publications.
Naomi Blacker, Managing Director
Naomi has 30+ years of tourism & marketing experience, and is degree-qualified in tourism.
After co-founding Woof Media in 2001, she has led our growth from an award-winning design studio to today’s tourism marketing agency with staff in 3 locations.
Peter Freeman, Director of Digital
Peter joined as a partner in 2012, and has been responsible for the growth of the web and social media services offered by Woof Media.
Peter’s passion is to help our tourism clients adapt to the almost daily changes in the way consumers use digital technology.
Chelsea Meaney, Senior Designer
Always cheerful, dependable and sunny, Chelsea is a favourite amongst clients, suppliers and our team!
Chelsea is actively involved in the design and sales for visitor guides as well as print and promotional material for our clients.
Karlos Sarunic, Senior Web Developer
With experience in software development for a growing Adelaide advertising firm, Karlos branched out as a freelance web consultant.
In 2014, he joined Woof Media and is now responsible for creating magic on the web for our tourism clients.
Alex Hey, Graphic Designer
After an earlier stint with us as a work experience student in her final year of university, we were thrilled to welcome Alex back in 2017.
Alex works closely with Chelsea in the design and sales for visitor guides as well as print and promotional material for our clients.