We’re a team of creative professionals who love to partner with regional tourism businesses and destinations to create marketing solutions that help them achieve sustainable growth.
We believe in long term relationships, partnering with clients who don’t want to settle for anything but the best. We’re not happy with a half-baked job and don’t believe you will be either.
When you work with us, expect tailored, creative marketing solutions that look great and kick goals for your business!
In my experience Woof Media is a business that delivers high level outcomes for their clients without exception. Their regional tourism expertise, stakeholder management and production of regional visitor guides is of the highest standard.
Marketing expertise across digital and traditional channels
Our team is equally as comfortable with traditional marketing as creating marketing magic with cutting-edge digital tools. We believe in choosing the right marketing tools for your business, based on a carefully considered strategy, not just blindly following the latest trend for trend’s sake.
In addition to our core team, we have an ever-expanding network of trusted associates with whom we collaborate on client projects. Our network includes designers, photographers, videographers, copywriters, editors, trainers and more!
When you partner with us, our network becomes your network.
Regional roots. Regional passion.
Our company was founded in beautiful coastal Port Lincoln, South Australia (Australia’s Seafood Capital) in 2001. Since then, we have expanded our team to locations in Adelaide, South Australia as well as sunny Queensland and Ontario, Canada.
We work with clients from all over Australia and beyond. Being a digital-enabled, location independent business, as long as you have a phone and an internet connection, then you’re never too far away!
Peter Freeman, Managing Director
Since 2012, Peter has led the growth of our digital services and our journey to a digital-enabled business with staff in four Australian locations, plus his own adopted home of Canada.
In October 2018 he stepped into the shoes of Managing Director, to begin the next chapter of the WOOF Media story.
Narelle Crack, Director of Client Services
With a love for the relaxed lifestyle of Port Lincoln and a background in regional sales & marketing, Narelle joined us in early 2018 and became a partner in October of the same year.
Narelle will be your first point-of-contact when getting in touch with our office.
Chelsea Meaney, Senior Designer (Publishing)
Always cheerful, dependable and sunny, Chelsea is a favourite amongst clients, suppliers and our team!
Chelsea is actively involved in the design and sales for visitor guides as well as print and promotional material for our clients.
Alex Hey, Graphic Designer
After an earlier stint with us as a work experience student in her final year of university, we were thrilled to welcome Alex back in 2017.
Alex works closely with Chelsea in the design and sales for visitor guides as well as print and digital design for our clients.
Stephanie Scherz, Web Developer
Steph joined our web team in June 2018.
Based in the Adelaide Hills, she is responsible for creating and maintaining websites for our tourism clients.
Leigh 'LeeLee' West, Senior Designer (Branding and Digital)
Based on the Fraser Coast, QLD, LeeLee has joined the team 2.5 years ago as an art director and senior designer.
She’s an artist at heart and enjoys bringing creative flair and warmth to corporate projects.
Genevieve Hall, Content Marketing Manager
As WOOF Media’s Content Manager, Gen works with clients on their social media, ecommerce and digital marketing strategies and offers solutions that balance creativity and pragmatism.
Dan Rosboro, Web Developer
Dan became the first Canadian member of WOOF Media when he joined the team in July 2020.
He works to build and maintain our client’s websites, as well as building new web applications to better serve our tourism industry.
Join our Tourism Insiders email
We’d love to welcome you to our private email community, where we share useful tips, and relevant tourism marketing news