A successful destination website must meet the needs of your ideal visitors, as well as achieve the goals of your destination management plan.
You may have several key visitor profiles who come to your destination, and understanding their needs in detail is an essential first step in planning for a website that will meet their expectations.
And if their expectations aren’t met, they’ll look elsewhere, with no guarantee of the quality of the information as you would have with your own website. It’s essential to create an official “source of the truth” that you can use as the foundation of your digital and offline marketing efforts.
You were extremely responsive to the short time table for the project and never let us feel like we were asking for too much. Banana Shire have gone from ground zero to having a modern digital strategy in place that reflects the experiences and target markets for the region.
What can you expect when you choose Woof Media for your destination website?
Your journey with Woof Media will start with discovery and planning so we can understand your business goals, your ideal customer groups and your skills and capacity for effective digital marketing. Our recommended solution will be based on where your destination is at, your future plans and your current level of marketing maturity.
It’s important to understand that there’s much more to a successful tourism website than doing some “designy stuff”, weaving some “techy magic” and then “whacking it up online” for a few years before you have to bother with it again. If you’re after that type of website for as little investment as possible, then honestly, we’re not the right marketing partner for you!
However, if you’re serious about investing in a website that will be built for results, is capable of growing with your visitor economy, and if you value the input of experienced professionals who love what they do and who are fully invested in your success, then we’d love to hear from you!
How Much Do Destination Websites Cost From Woof Media?
Realistically, the budget for a small scale destination website would start between $15,000 and $20,000. Beyond that, your budget would increase as complexity does. For example, if you have complex content requirements or require any level of integration (e.g. with ATDW), then you would typically need a budget of $30,000+.
However, there is no “one size fits all”, as much as we (and you) would wish it were that easy! The reality is that your website is just one, very important part of your tourism marketing toolkit and the budget you need will depend on your level of “digital readiness”.
It’s important to budget for all the skills that are required in creating successful websites—business acumen, conversion optimisation, user experience, copywriting, copyediting, graphic design, website development, technical expertise, social media marketing.
You may have some of these skills in-house, or you may need us to coordinate production through our team of specialists. Or, it may be a combination of both.
So beware settling for the cheapest website quote based only on price as many of these important skills are the first things to be compromised (if they were even offered to you in the first place).
It really is a case of “you get what you pay for” and you need to take your investment seriously if you want your destination website to live up to it’s potential and support the growth of your visitor economy.
Contact us to find out how we can help your destination create a website you and your visitors will love.