Today’s website visitor is time-poor and easily distracted.
You have mere seconds to make a great first impression and stop visitors from clicking that Back button to move on to the next website (or cat video).
So here’s the problem.
As a busy tourism business owner, you’re flat out running your business. Where will you find the time to learn how to build, optimise and maintain one of your most critical marketing assets – your website?
Your valuable time is best invested in building your business and looking after your customers and staff, not keeping up with the seemingly endless rate and alarming speed of change in digital marketing.
And that’s where we can help.
Since launch our sales have increased by over 100% compared to the same period last year. You guys have really delivered.
Is your tourism website failing your customers?
To keep up, and stay ahead of your online competition, there are key questions you need to be asking of your website. And you need to be asking these questions regularly. Not just every 3 or 4 years.
Does it work really well on smartphones?
More than half of Google searches are on mobile. Facebook users are going to websites from Facebook on their smartphone. You’re invisible to more than half of the internet if your website fails this most basic test.
Are you using great photography?
Professional quality photography is one of the best marketing investments you can make for your website (and social media and print marketing…)
Are you making it EASY to buy/book/order?
Let’s face it, no customer wants to click through 5 screens to give you money! When was the last time you used your website as if you were one of your customers?
Are your prices clearly displayed?
Everyone looks for prices when they’re shopping online – especially visitors with a holiday budget. Don’t be afraid to show your prices and the context to show why your experience is worth every cent.
Is it FAST to load, especially on mobile?
People have the patience of a mosquito. Your website must be fast and optimised for mobile.
Run your website through Google’s Page Speed tool for a quick and easy analysis. For a more detailed assessment, try two of our favourite testing tools, webpagetest.org and GTMetrix.
Do you regularly update your website?
Would you say to a customer who walked in to your business: “Sure, I’m glad you like that cabin, but unfortunately we knocked it down 5 years ago. We just didn’t care about you enough to update our website to let you know.” Oops…
Are you monitoring your website performance?
How do you know if your website is working if you don’t measure and analyse the numbers that matter? And, what to do with those numbers is critical to your website success.
Google Analytics and Google’s Webmaster Tools are both free, and should be a mandatory part of the marketing toolkit of every tourism business.
Do your marketing campaigns send people to your website?
We still see businesses updating their website every few years and then doing little to no marketing in between to drive people to their website and then measure and improve the results.
How does your website stack up?
If you asked your customers, would they think as highly of your website as you do?
We spend every day helping tourism businesses just like yours create and manage websites that meet and exceed their customer’s expectations.
Maybe we can help you, too?
Our online bookings have increased significantly since our website launch, and potential visitors who call the park are much better informed than before. Woof Media exceeded our expectations with our modern and easy to navigate website
What Makes Woof Media’s Tourism Websites Different?
We create websites that work for your customers. If it works for your customers, it will work for your bottom line.
We address all the failures listed above, and more, so that your customers don’t feel frustrated and unloved by your website efforts. Instead, they are encouraged to become a part of your success story.
Our websites will work hard for you – increasing sales, growing your customer base and encouraging repeat business.
How Much Do Tourism Websites Cost From Woof Media?
Our website packages start at $3,500. For businesses who are serious about their online marketing, then packages will range from $5,000 – $15,000 and beyond.
Why such a range? How can one website cost so much more than the other one? Don’t they all do the same thing?
Well, no. There is no “one size fits all”, as much as we (and you) would wish it were that easy!
Firstly, your website is a critical part of your tourism marketing toolkit. If it’s not designed and built to support your specific business goals, then we have to ask – why are you investing your hard-earned cash into it in the first place?
Secondly, professional skills are needed to create and manage successful websites—business and industry knowledge, user experience design, copywriting, copyediting, graphic design, website development, conversion optimisation, social media marketing – the list goes on!
Sure, you CAN create a website without those skills. There are plenty of tools out there to create “free” websites, but to make them work for your business into the future, you’re going to need the TIME to learn the other skills. And then continue learning as technology and consumer habits change (trust us – that’s a full time job on it’s own!)
Our clients made a different choice.
They decided to spend their limited and valuable time doing what they’re good at – building their business and looking after their customers. And they partnered with us to do what we’re good at – creating quality tourism websites that now help them grow their business.
Woof Media is part of the Adventure Bay Charters success story and as long as they continue to offer quality, innovation and understanding of tourism, they will be a part of our team for the foreseeable future!
What can you expect when you choose Woof Media for your tourism website?
Your journey with us starts with a discovery and planning consultation so we can understand your business goals, your target customers and your skills and current capacity for effective digital marketing.
Our recommended solution will be based on where your business is at, your future plans and your current level of marketing maturity.
There’s more to a successful tourism website than doing some ‘designy stuff’, weaving some ‘techy magic’ and then ‘whacking it up online’ for a few years just to ‘tick the box’ to say you have a website.
So, if you want a website that can grow with your business AND you value the input of professionals who love what they do and who are invested in your success, then let’s talk!