In the middle of natural disasters, pandemic closures and an uncertain future, it can be tempting to sit back and wait to see what will happen. But, as counter-intuitive as it may seem, now is the perfect time to review your product, messaging and marketing readiness for the “new world” that is approaching.
During 2020 and 2021, Australians are expected to focus their holiday planning on domestic and regional travel. We have already seen a number of businesses enjoy high occupancy rates and excellent booking sales, especially supported by local and drive markets.
While budgets and travel behaviours may shift, it is predicted that Aussies will continue to embrace domestic travel with a renewed interest and appreciation for the freedom, safety and natural beauty available in our own backyard.
Are you ready? Is your product ready? Is your marketing ready?
We’re already working with motivated tourism destinations and operators who are re-positioning their tourism products, experiences and marketing to ensure they hit the ground running as “hyper-local” and domestic tourism recovers.
Our team of tourism marketing specialists are here to partner with you on that journey. We help you cut through the noise, find your ideal customers, tailor your marketing messages and help you choose the right media to do so.
Here are some of the ways we can help:
Tourism Websites that Get Results
Without a great website to support your efforts, digital marketing is a really challenging proposition.
We create fast, mobile-friendly tourism websites that work for your customers and your marketing efforts. If they work for your customers, they work for your bottom line.
Our online bookings have increased significantly since our website launch, and potential visitors who call the park are much better informed than before. WOOF Media exceeded our expectations with our modern and easy to navigate website
Social Media Success
Travellers love social media for inspiration, and travel research. Now is a great time to build an engaged audience with whom you can communicate in the future.
Our experienced team can help you navigate the world of social media marketing with measurable social management, training and campaigns.
During the COVID-19 shutdown, we helped a tour operator implement an audience-building automation using email and social media. It collected a large, passionate base of customers who were ready to book as soon as the gates opened up.
Branding and Logos
It’s important your logo tells the right story, expresses your unique personality, is instantly recognizable and memorable as all things ‘you’. Our unique, collaborative approach to brand design puts care and consideration into your branding and visual identity.
Whether you’re updating your tired old logo or starting fresh, we can help!
It was great to get honest, clear feedback on what needed to be done and why to make our site work well for us. Technology is changing rapidly and when you are busy working and running your small business it can be easy to get left behind.
Email still consistently outperforms social media for conversions and is an essential part of your digital toolkit. But once you have someone’s email address, what comes next?
Our team can help you make the most out of your email database, without resorting to spammy tactics that will get you offside with your customers!
In June 2020, in the middle of an industry shutdown, we guided one of our long term clients to their best ever month of online sales since we started working with them 5 years ago.
Print + promotional material
Contrary to rumour, print is not dead. It still has an important place in tourism marketing.
Our experienced publishing team can design your printed brochures, adverts and more, to complement your digital channels.
Print + digital = results.
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We'd love to help. Let us know what you need and we'll book a time to discuss further.