Publishing high quality, user-friendly information online AND in print is the most effective way to connect visitors with your town or region.
Travellers expect to find visitor information where they want to look – on smartphones, iPads, their laptops as well as traditional brochure and magazine racks.
When you choose Woof Media as your partner for visitor guides, you can be confident that we “get” tourism. Our team has over 40 years combined experience in the tourism industry and over 15 in digital.
Not only that, we keep up with new developments in marketing and technology so you’re aware of opportunities to keep your visitor information marketing ahead of the game.
And that all adds up to make your job so much easier!
Congratulations to all involved. That [Port Lincoln Visitor Guide] is one of the most professional, comprehensive and thorough documents I have read and seen in any industry let alone the tourism industry. Well done.
We make your visitor guide production easy, and cost-neutral
With over a decade of experience in producing visitor guides, Woof Media have developed a proven 6-stage process that delivers great results for you and your visitors.
Stage 1. Prepare and Prospect
In collaboration with you, we prepare the advertising database, design the prospectus and call for registrations of interest.
Stage 2. Sales Campaign
Booking an advert is easy using our online booking system. We conduct an email sales campaign, follow up with sales calls and commence early bird invoicing. If needed, we conduct an onsite sales campaign in your town.
Stage 3. Design and Proof
We design advertisements, and then with client input, we source the guide copy and professional images. We then design the guide, copyedit, provide proofs and prepare final publication for print.
Stage 4. Print and Publish
Once the print guide is approved and printing underway, we commence the digital publication design and interactivity.
Stage 5. Launch and Promotion
We can assist our client with press releases and digital promotion of the guide. We can assist in the creation of event launch promotional material and deliver online marketing campaigns to connect visitors with your new tourism guides.
Stage 6. Measurement and Analysis
For digital guides, we can help you measure visitor use so you make the most of today’s exciting digital marketing opportunities and provide real data to demonstrate return on your advertiser’s investment.
Take a peek at these visitor guides we produce:
Port Lincoln, South Australia
Our longest-running client publication, we still produce the Port Lincoln Visitor Guide for the Port Lincoln Chamber of Commerce & Tourism.
In 2013, our team took the publication online, leading the way with South Australia’s first interactive dedicated digital guide.
Streaky Bay, South Australia
Another long-standing client partnership, the Streaky Bay Visitor Guide is produced for Streaky Bay Tourist Promotions.
In 2015 we launched their a new destination website to complete a suite of tourism marketing products that we still actively manage.
Coffin Bay, South Australia
Like Streaky Bay, Coffin Bay are a long term client who now have a complete suite of tourism marketing products in print and online.
We launched their official tourism website in 2015 to complement the visitor guide that we also produce.
Can we help your destination with a professional visitor guide?
Let us know a bit more about your current situation and your future plans by emailing us below. Then we’ll book a call with you to see if we’re a good fit for your destination.