Destination Visitor Guides in Print and Online
Publishing high quality, user-friendly information online AND in print is the most effective way to connect visitors with your town or region.
Travellers expect to find visitor information where they want to look – on smartphones, iPads, their laptops as well as traditional brochure and magazine racks.
When you choose WOOF Media as your partner for visitor guides, you can be confident that we "get" tourism. Our team has decades of combined experience in tourism with a focus on regional destinations.
Not only that, we keep up with new developments in marketing and technology so you're aware of opportunities to keep your tactics ahead of the game.
And that all adds up to make your job so much easier!
Recent Destination Visitor Guides
High Quality, Cost-Neutral Visitor GuideS
With two decades of experience in producing visitor guides, WOOF Media have a proven 6-stage process that delivers great results for you and your visitors.
Whether you fund the production directly or engage us to run a sales campaign to cover all production costs, we can tailor our proven process to suit your needs.
Stage 1. Prepare and Prospect
In collaboration with you, we prepare an advertising database, design a stylish and informative media kit to help you sell the advertising opportunity to local stakeholders.
Stage 2. Sales Campaign
We conduct a comprehensive sales campaign, handling all enquiries, follow up calls, bookings, and invoicing.
Stage 3. Design and Proof
We design advertisements, and then with your input, we write, and/or edit the guide copy and source professional images. We then layout the guide content and prepare and proof final concepts for you to approve.
Stage 4. Print and Publish
Once the print guide is approved and printing underway, we commence the digital publication design and interactivity.
Stage 5. Launch and Promotion
We can assist you with digital and offline promotion of the new publication including press releases, digital ad campaigns, and downloadable graphics for stakeholders to use in promoting the guide.
Stage 6. Measurement and Analysis
For digital guides and any digital interactivity in print editions (e.g. QR codes), we measure visitor usage so you can provide real data to demonstrate return on your advertiser's investment.
WOOF Media 'get' regional and outback tourism. The Flinders Ranges & Outback region has been a beneficiary of not only their expertise but their down-to-earth approach. Through award-winning brand development (The Aussie Travel Code), production of one of the largest South Australian regional visitor guides, and recently a fresh new destination website, the team at WOOF Media have provided our region with an amazing suite of marketing assets that now inspire, educate, and support our visitors.
Take a peek at these visitor guides we produce
Port Lincoln, South Australia
Our very own and longest-running publication, we proudly produce the Port Lincoln Visitor Guide in collaboration with the City of Port Lincoln.
Flinders Ranges & Outback, South Australia
A long-time client of WOOF Media, the Flinders Ranges & Outback in South Australia have partnered with our team to produce their official regional visitor guide since 2016/17.
We have since rebuilt their destination website and written extensive content that has been used across web, print, and social media.
Whyalla, South Australia
If you haven't yet seen the stunning cuttlefish migration off the coastline of longtime client, Whyalla, then it's time to read this visitor guide.
Wudinna, South Australia
Our client since 2019, Wudinna's visitor guide is testament to a collaborative and flexible client partnership.
Peterborough, South Australia
A new addition to our roster of visitor guides, Peterborough gave us a welcome opportunity to discover its rich rail history and charming community.
Can we help you produce your new visitor guide?
Let us know a bit more about your current situation and your future plans by emailing us below. Then we'll book a call with you to see if we're a good fit for your destination.
How can we help?
If you value the input of professionals who love what they do and who will be fully invested in your success, then let's talk!