Marketing Strategy and Ongoing Support
For When You Need A Hand
Whether you're looking for a strategic marketing framework to start promoting your business, support for a one-off project or ongoing monthly retainers, we'd love to chat about how we can help.
Experienced in local and international brands, our team creates impact through professionally crafted words, content, strategy, and execution. From brand strategies to monthly content calendars, they've done it all.
But most importantly, we're all about doing good work for good people. Forget the big city agency buzzwords and intimidating slide decks, we'll work with you to create and execute a plan that actually works for you. Feel out of your depth with marketing lingo? All good - we can explain it in a way that makes sense and meets you where you’re at.
WOOF Media 'get' regional and outback tourism. Through award-winning brand development (The Aussie Travel Code), the team at WOOF Media have provided our region with an amazing suite of marketing assets that now inspire, educate, and support our visitors.
Brand & Marketing Strategies
Whether you're an established business or just starting out, a brand and marketing strategy can help you get all of your ideas (and ours!) written down and made into an actionable plan.
Brand strategies usually define the fundamentals:
Depending on your budget, we can undertake qualitative and quantitative research to provide data-informed recommendations throughout your strategy.
Every brand and marketing strategy we create is tailored to the specific needs of the business. It takes into account your goals, the people in your team, your available time, and who will be executing the strategy. We will work with you to create an actionable plan that you can then run with internally or that our team can roll out.
We get a lot of comments about how professional and clean the website looks. We feel confident and happy sharing it. When we attended ATE (Australian Tourism Exchange) earlier this year, it represented where we were at in our business and it showed that we had grown. It felt like we fit in, that we weren't the little bumbling start up that we were back when we started. We had matured.
Projects
Need help with a one-off campaign or a time-sensitive project? Our project-based services give you the flexibility to access expert marketing support without the ongoing commitment of a retainer. We'll work with you to scope out your goals, build a custom plan, and provide a tailored quote that aligns with your timeline and budget.
This option is ideal for businesses launching something new, ramping up for a seasonal push, or needing extra hands for a specific piece of the puzzle.
An example of marketing projects our team works on:
Whether it's a quick-turnaround campaign or a multi-stage launch, we can plug in where you need us most.
Workforce attraction campaign reaps rewards for Far North South Australia.
Ongoing Marketing Support
If you're ready to have a team of tourism marketing specialists at your disposal, our retainers are the perfect option. We will work with you to create a retainer of the services you need to reach your goals.
A retainer can include services such as:
Even better, our plans start from just three months in duration, rather than the year-long contracts stipulated by many marketing consultancies. For tourism businesses and small-medium destinations, this gives you the opportunity to quickly pivot according to seasonality, bookings or other factors.
Our content and advertising retainers start from $3,000 per month and we tailor your plan to suit your short, medium, and long term business goals. We review and adjust in consultation with you to make sure we're doing work that is meaningful and measurable - no cookie cutter solutions here!
We've been working with WOOF Media for 9 years. They truly are what they say they are - "marketing partners". They put a lot of effort into understanding business personalities and then advise accordingly - which takes the stress out of marketing!
How can we help?
If you value the input of professionals who love what they do and who will be fully invested in your success, then let's talk!