After a childhood in coastal South Australia and teenage years in rural Victoria, Peter started his working life in South Australia before joining WOOF Media in 2012.
Now located in Canada with his wife and four children, Peter is a seasoned traveller who is passionate about helping regional communities thrive from tourism.
Digital Expertise That Tourism Businesses Need
Peter’s expertise in digital strategy and social media, built on top of an early career in IT and customer service, gives him a unique set of skills that are highly sought after in the delivery of marketing solutions in a digital age.
With digital channels requiring a high level of strategic and analytical thinking as well as a systematic approach, Peter’s strengths in these areas are a significant asset to Woof Media’s clients as he is always on the lookout for efficiencies and “a better way” of doing things.
And when it comes to merging the printed world with the digital, Peter is our resident specialist.
He’s behind the successful implementation of transforming WOOF Media’s printed guides into dedicated digital guides and apps, and has managed the successful implementation of the #portlincoln social media campaign, along with delivering a large number of successful websites in varying shapes and sizes for clients over the years.
A passion for teaching, and learning
Peter has a passion for teaching business owners, either one-on-one or in group settings.
He has delivered digital marketing workshops at the annual South Australian Tourism Industry Council conference and created and delivered a series of digital marketing workshops in partnership with RDA Whyalla & Eyre Peninsula’s EP Business Builder program.
The session has changed the way I view and use social media. It was a very informative presentation.
With the fast pace of change in the digital world, Peter’s “spare” time is spent staying current and devouring all the latest information available to make sure he is able to provide the best advice to our tourism clients and help them succeed in their business endeavours.
Presenting at the SA Tourism Industry Conference
Attending Social Media Marketing World, San Diego
Peter has twice attended the world’s largest social media conference, embracing the opportunity to connect with and learn from the world’s leading social media experts as well as connect with highly successful peers.