Tourism Marketing Insights

Welcome to our home on the web where we collect and publish insights, case studies, and advice with a distinctly regional tourism flavour. If you want to see more of these, please join our monthly Tourism Insiders email.

Finding your Elvis: What it takes to create awesome regional events

Discussing successful events and festivals with industry legends Linda Tillman and Cathy Treasure.

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Great Communication Makes Accessibility Possible

A guide to ensure your guests have stellar accessible tourism experiences.

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We’d be naive to ignore artificial intelligence but…

We must be savvy about the risks of AI yet we can't look past the potential. Here's how we set the guardrails for our team.

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Out and About: Utrecht, The Netherlands

No work to be seen, find out what our Content Manager, Holly, got up to in The Netherlands!

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How Branding Makes A Difference

A Story of Dish Wands & Branding Woes From Our Account Director: Amelia.

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Spend Your Support – Brand SA x Shop Local SA

Brand SA has partnered with Shop Local SA to encourage us all to 'Spend Your Support' to help the flood-affected Murray River area. With floodwaters still rising and predicted to peak over the coming weeks, the impacts on regional communities are significant as this is the start of their peak holiday season.

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2023 Regional Australia Bucket List

If you're anything like our team, you're probably looking at how you can maximise your adventures next year! We pride ourselves on being regional tourism specialists, so we've pulled together our hit list for every single state in Australia for 2023.

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The Best Tourism TikTok Accounts

We've pulled together a hit list of some global tourism TikTok accounts that are taking the world by storm.

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The Opportunity for Travel Content on TikTok

The TikTok app surged in popularity during the 2020 lockdowns and now ranks 2nd for time usage on a social media app globally, only behind Youtube.

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Out and About: Flinders Ranges and Outback

You know it's a serious work trip when the Content Manager, who lives in inner Brisbane, suddenly heads to the airport dressed like the Man from Snowy River.

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Case Study: Regional Jobs Campaign for Innamincka Hotel

How did WOOF Media help one of Australia's most remote pubs recruit a full team of 12 new staff members in less than two weeks?

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Out and About: Lady Elliot Island

There's no such thing as 'I can't do it' at Lady Elliot Island Eco Resort… there's only a resounding 'When in Rome!' declaration.

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