Tourism Marketing Insights

Welcome to our home on the web where we collect and publish insights, case studies, and advice with a distinctly regional tourism flavour. If you want to see more of these, please join our monthly Tourism Insiders email.

Out and About: Utrecht, The Netherlands

No work to be seen, find out what our Content Manager, Holly, got up to in The Netherlands!

Read More

How Branding Makes A Difference

A Story of Dish Wands & Branding Woes From Our Account Director: Amelia.

Read More

Spend Your Support – Brand SA x Shop Local SA

Brand SA has partnered with Shop Local SA to encourage us all to 'Spend Your Support' to help the flood-affected Murray River area. With floodwaters still rising and predicted to peak over the coming weeks, the impacts on regional communities are significant as this is the start of their peak holiday season.

Read More

2023 Regional Australia Bucket List

If you're anything like our team, you're probably looking at how you can maximise your adventures next year! We pride ourselves on being regional tourism specialists, so we've pulled together our hit list for every single state in Australia for 2023.

Read More

The Best Tourism TikTok Accounts

We've pulled together a hit list of some global tourism TikTok accounts that are taking the world by storm.

Read More

The Opportunity for Travel Content on TikTok

The TikTok app surged in popularity during the 2020 lockdowns and now ranks 2nd for time usage on a social media app globally, only behind Youtube.

Read More

Out and About: Flinders Ranges and Outback

You know it's a serious work trip when the Content Manager, who lives in inner Brisbane, suddenly heads to the airport dressed like the Man from Snowy River.

Read More

Case Study: Regional Jobs Campaign for Innamincka Hotel

How did WOOF Media help one of Australia's most remote pubs recruit a full team of 12 new staff members in less than two weeks?

Read More

Out and About: Lady Elliot Island

There's no such thing as 'I can't do it' at Lady Elliot Island Eco Resort… there's only a resounding 'When in Rome!' declaration.

Read More

Can social media really help you grow your tourism business and your local region?

Creating a measurable economic and social impact with social media and digital marketing. Is it really possible? We're going to look at some lessons from Bridestowe Lavender Estate in Northern Tasmania.

Read More

Online Security 101: Lessons from Our Life as a Digital-Enabled Business

We have all been guilty of re-using a password, or cycling through a few different ones and thinking we're being suitably cryptic by using combinations of our family member's names and birthdays. With everything from our location data to our health records now stored online, our best defence against an opportunistic hack is having a few simple hygiene measures in place.

Read More

Media Release: WOOF Media Appoints New Managing Director

WOOF Media is pleased to announce that Peter Freeman, the company's Director of Digital since 2012, has been appointed as their new Managing Director. Client Services Manager Narelle Crack has been appointed as a new director and partner in the company.

Read More