Tour Operator Website: Murray River Trails, South Australia
With an incredible nature-based experience along Australia's mighty Murray River, Riverland-based Murray River Trails are a deserving regular on the podium at both state and national tourism awards.
We started our journey with Tony, Susie and the team in 2020/21, creating a new website that better reflected their brand and products. This took place at the peak of the pandemic, that not-so-little hiccup that wreaked havoc on Australian tourism, forcing the industry to redirect its attention to a captive domestic travel market.
Fast forward to September 2024, and we undertook a complete visual overhaul of their website and introduced new time-saving features that will allow them to better manage their tour product and presentation to their website visitors.
More than just a website
In 2024 a tourism website should be more than just beautiful pictures, nice words and a pretty logo. A high-performing website should be an active, hard-working partner in your business. If it's not, then perhaps it's time to sit it down for a solid performance review!
For Murray River Trails, their website is more than a pretty picture on their digital front door. It's a carefully constructed, active partner in their marketing and sales process. Here's just a few of the beyond-the-aesthetic features that make it more than 'just a website':
Before and After: 2020 to 2024
The brief: Full design refresh to adopt a minimalist design that will hero their amazing image library and stylistically align with industry partners.
