Hotel Website: Innamincka Hotel, South Australia
Who is the Innamincka Hotel?
Our longtime client, the Innamincka Hotel in far north South Australia, has been a landmark stop for outback travellers over the decades. It's got the comfiest beds for miles, hearty roast dinners, a clear sky full of stars and a meandering creek for enjoying fishing, kayaking or birdwatching. That's how "Inna" came to be known as a surprising oasis in the desert.
The past few years has been hard on regional SA: Covid lockdowns, a surge of overtourism during the domestic travel boom, staff shortages and then a series of floods, closed roads and bogged supply vehicles.
The owners took a fresh look at their business plan. The priority has become employee wellbeing and attracting a 'lower impact' clientele. Low impact travel means staying longer in one place, using less resources (eating meals from local ingredients or not refreshing towels each day, for example), and choosing activities such as hiking, canoeing or mini golf which don't damage or impact the natural surrounds.
Before and After: 2017 to 2024
The brief: Our task was to be appealing to this new audience. We replaced the old site with a soft colour palette, new photography showing guests enjoying outdoor activities, and messaging focused on sustainable travel, the hotel's eco-credentials and the natural attributes of the destination.
We have also added two special new pages: one for a management duo to hire and another for potential buyers of the property. See if you're interested!
We've been working with WOOF Media for 9 years. They truly are what they say they are - "marketing partners". They put a lot of effort into understanding business personalities and then advise accordingly - which takes the stress out of marketing!
Case Study
How do you fully staff an outback hotel during a nationwide worker shortage?