The myriad of social media platforms, all promising to be the Next Big Thing in marketing, can be downright overwhelming at times. Facebook. Instagram. YouTube. Twitter. Snapchat. Periscope. So many choices!
But there’s no escaping the reality that social media is an essential tool in your 21st century tourism marketing.
We make it our business to keep up to date with the latest tourism marketing AND social media trends so we can help you plan and execute the right strategy for your business.
But, what is the secret to social media?
Well, here’s the honest truth (we like to keep things real around here).
There is no magic silver bullet to social media success.
And you certainly don’t need a degree in rocket science to make it work for you.
The “secret”, if you can call it one, is to embrace a culture of amazing customer service and apply this on social media to engage and delight your customers. Just like you’re doing in the rest of your business, right?
Why is this so important?
Because the most effective form of marketing—word of mouth—is powered by social media in the 21st century.
Sure, there are a lot of tools, tips and tricks (ask us, we have a toolbox full of them!), but chasing the tools is a sure fire recipe for frustration and failure. Start with the basics, and then we can help you grow from there.
5 ingredients for being successful on social media
When you break it down to basics, these are the building blocks you need to be successful with social media:
- Understand your ideal customer. In detail. Like you know your best friend.
- Tell compelling stories about your customer’s experience. Why should they choose you?
- Share your own and your customer’s stories. That means lots of video and images.
- Engage with your customers online AND offline to create ‘social media shareable’ moments
- Measure and monitor your success with analytics and data
So, are you ready and willing to embrace social media the right way?
We believe in a partnership approach with our clients. You’ll benefit most from working with us over the long term to ensure your social media activities keep up with technology and change, and ensure you are executing best practise in tourism marketing.