The dozens of social media platforms, all promising to be the Next Big Thing, can be downright overwhelming. Facebook. Instagram. YouTube. Twitter. Snapchat. Periscope. So many choices!
But there’s no escaping the reality that social media is an essential tool in 21st century tourism marketing. Used effectively, it will help you raise awareness about your destination and make it easy for visitors to learn more, get excited and visit!
At Woof Media, we make it our business to keep up to date with the latest tourism marketing AND social media trends so we can help you plan and execute the right social media strategy for your destination.
But, surely there’s a secret to social media?
Well, here’s the honest truth…
There is no magic silver bullet to social media success.
And you certainly don’t need a degree in rocket science to make it work.
The “secret”, if you can call it one, is to embrace a culture of amazing customer service and apply this on social media to engage and delight your visitors.
Why? Because the most effective and persuasive form of marketing—word of mouth—is powered by social media in the 21st century.
Sure, there are a lot of tools, tips and tricks (ask us, we have a toolbox full of them!), but chasing the tools is a sure fire recipe for frustration and failure. Start with the basics, and then we can help you grow from there.
5 ingredients for a successful social media strategy
When you break it down to basics, these are the building blocks you need to be successful with social media:
- Understand your ideal visitor(s). In detail.
- Create and tell compelling stories about your visitor’s experience.
- Share your own and your customer’s stories. That means lots of video and images.
- Engage with your customers online AND offline to create ‘social media shareable’ moments.
- Measure and monitor your success with analytics and data.
So, are you ready and willing to embrace social media the right way?
We partner with you and help you succeed
Our team can help you navigate through the social media minefield, train you to use the right tools, your business and your clients, and assess your progress via reports and hard data.
But rather than sell you a “5 days to social media success” course, we believe in a partnership approach with our clients.
We prefer to work together over the long term to ensure your social media activities keep up with technology and change, and ensure you are executing best practise in tourism marketing.
That way, you can avoid being distracted by The Next Big Social Media Thing and focus your efforts on the important areas like tourism industry development, capacity planning, collaborative marketing and customer service.
Can we help you on your journey? Drop us a line using the form below and let us know what you’re struggling with in your social media efforts.