It’s no secret the tourism industry lends itself beautifully to social media. Who doesn’t love seeing great photos of stunning destinations on Instagram or Facebook feeds. Who doesn’t like adverts in their newsfeed about the latest sale in airfares or accommodation at your dream destination?
At the same time, there is a place for talking to these ‘dreaming’ travellers using the printed word.
The Port Lincoln Visitor Guide is stunning! I want to visit! I love your amazing graphics and that you can click through to things. It's very interactive. Love the clarity and simplicity it looks fantastic!
Combine Print and Digital to Cater for Visitor Needs
Travellers still consume printed magazines and visitor guides, especially the growing 50+ demographic. They still go into visitor centres in destination to browse the brochure racks and have a conversation with the staff. So you need to make sure you have a combination of print AND digital marketing to cater for visitor’s preferences.
Print marketing can take many forms. Brochures, pull up banners, posters, business cards, signage. Sometimes you need a printed brochure or booklet to take to trade shows or hand out to prospective customers that leads them back to your website for more information.
Sometimes you need a bank of brochures to leave at the backpacker hostel, visitor centre or in the hotel lobby. Keeping your brand consistent throughout all your marketing material – print and digital – is essential to build brand awareness and recognition, trust and repeat visitation.
Our team have years of experience producing print material for tourism destinations, and in recent years have been recognised for our innovative work in teaming up print and digital marketing.
You still need both. Especially in regional and remote areas where internet is unreliable.