Simon and Kerry Meares are really, really good at planning bespoke tours. Their pocket of the world, the Limestone Coast, offers them a terrific canvas to start from, but just ask them about whatever they've coordinated lately. You'll hear a whirlwind of creative, one-of-a-kind experiences all curated into a flawlessly executed itinerary.
They've got ideas, local connections and irrepressible enthusiasm. Does your daughter like geology? How does a personal tour with a hydrogeologist through ancient caves sound? What about a private snorkelling session in a sinkhole? Or blending history and fine dining with a table set for 18 and gourmet catering on the lawns of a historic mansion?
The Situation
Organising their clients' dream trips is a dream job so the Meares team would really like to book more bespoke tours. Additionally, while they had initially begun as a wine tours business, over time international enquiries were increasing and bringing a variety of new requests such as wildlife encounters, indigenous culture and outdoor recreation.
Simon and Kerry had already expanded their experiences but needed to get the word out. With the deadline of an upcoming industry meet-and-greet in mind, we needed a solution for them to support the presentations and meetings they had planned. Longer term, whatever we built needed to be flexible and easy for them to maintain and update.
Lastly, there needed to be a way to showcase the range of bespoke tours Simon and Kerry have curated. The level of creativity and exclusivity they offer is difficult to overstate. Yet, it's lengthy to list every option they have, and being challenged to create something one-of-a-kind is part of the thrill. Some inspiration for prospective guests would help attract new and exciting requests.
The Solution
For bespoke tour inspiration, we built a custom gallery. Only a short description and a set of photos would be required, meaning the Meares duo can easily add a new listing themselves - no copywriter or editor needed. An automated content module populates the parent page with brief descriptions which allows a user to browse through. That's the kind of convenience and simplicity that small business owners need from tech.
Within this page, we installed a visually appealing, interactive lead generation form. Rather than a standard enquiry form, this curated process gathers information which helps open the discussion with a prospective client. In four easy steps, the website visitor selects the types of activities they're interested in, the amount of time they have, and inputs their contact details. Either Simon or Kerry will review the submission and call the client, ready to chat about relevant ideas and options. Tailored, premium service is their hallmark and the interactive form helps deliver.
Have a look for yourself at the bespoke tour gallery, and if you're interested, click 'Enquire' to view the interactive lead generation form.
Our bespoke tours offer a premium experience, and that high level of service needs to start from the very first interaction. WOOF Media provided us with new tools to elevate our guest experience from the initial booking stages.
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