Our long-term client, Kirkhope Aviation, is one of the original outback touring companies. With over 40 years of experience, Tony Kirkhope and Keith Siler had become well-known as true outback experts.
Kirkhope Aviation's Melbourne-based team was thriving. Their experienced pilots and agile fleet are able to skillfully service regional, remote and metropolitan locations across Australia, and they were experiencing increasingly strong demand for both touring and charter services.
It became clear that the company was speaking to two very distinct markets and it was time for their brand to reflect it.
The Brief
The brief was to create a new consumer-focused air tours brand. The new brand would live under the umbrella of the master Kirkhope Aviation brand, which would continue to span corporate charter and consumer air tours.
The vision is to grow into a nationally recognised brand for the small group, niche destination experiences which Kirkhope Aviation is currently known for.
Strategy Development
This involved a thorough review of the current brand, operating environment and target audience.
This included:
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In-depth market research and competitors
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A workshop with the staff to identify their best customers
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A survey of their most loyal customers to understand what they love most about the guest experience
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Positioning of brand personality and values
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Defining a message hierarchy
The Outcome
New Website
Ongoing Marketing Support
Helping our longtime client Kirkhope Aviation to launch their new brand, Australian Air Safaris, was a highlight for us. We congratulate the team on this big milestone.
How can we help?
We'd love to hear about your marketing challenges and see if we could be the right fit to help you get results like these.