Branding: Stonewell Cottages & Vineyards, South Australia

Stonewell Cottages & Vineyards is a luxury Barossa accommodation retreat, located in the beautiful Barossa Valley, South Australia. Stonewell offers guests an opportunity to relax and unwind on their 103 acre vineyard property located in one of the world's most prestigious wine producing regions.

The focus of the brand update in 2017 was to honour the long-serving logo which had become outdated. The clip art shapes, fills, gradients and colours within the old logo made it difficult to represent the brand online, and there wasn't suitable file formats to use which resulted in poor quality output in print.

The updated symbol replicates the ducks, rolling hills and vines of the old logo bringing it into the present, with a serif font update. It was important for the updated logo to feel traditional and high-end, appealing to the specific target market of Stonewell.