Website Design for Regional Destinations

• You have a licensed media library with quality images (and video ideally!) that highlights key locations and experiences in your destination
• You have up to date written copy that is suitable for the web (if not, our experienced writers can help with this)
• You have travel planning content including maps, itineraries, drive routes
• You have data from your existing website and other digital assets to provide insights into current visitor behaviour
• You have access to insights from Visitor Information Centres - especially common visitor questions and requests

• You have adequate human resources in-house to support the agency in the project
• Your in-house resources have the available time to commit to the project
• Your other stakeholders - committees, boards, industry groups - have the time and resources available to provide input

• Does your budget match your website expectations? Check our budget guide below.
• Do you have a realistic timeline available to deliver the results you're seeking?
• Do you have a realistic budget for ongoing support, content management, technical maintenance, licenses?

It is SO helpful to be clear on what success looks like before you start so that your partner agency can help you reach your goals. If you haven't considered these and other KPIs, that's ok - we can help you define the most appropriate ones for your destination marketing goals.

• Do you need to track and report on the number of website leads to your local operators?
• Do you need to build an engaged consumer database?
• Do you need to measure engagement for specific content on the website - e.g. maps, travel planning pages, blogs
• Are you running digital ad campaigns that require tracking of conversions?

• You have access to current website analytics - from Google Analytics or similar
• You have access to search engine performance of your existing website
• You have access to keyword research and search trends as relevant to your current or planned destination experiences
• You have access to any other digital marketing assets such as social media insights, email marketing data

There are many common integrations that you might consider for your destination website, all dependent upon your current and future plans. These may include:

• ATDW - the Australian Tourism Data Warehouse
• Email marketing platform - Mailchimp, HubSpot, ActiveCampaign
• Booking platforms - Bookeasy, Rezdy
• Live chat
• Payment gateways such as Stripe, eWay
• Google Tag Manager
• Google Analytics
• Meta (Facebook) conversion API