Yarram’s Brand Step 1 of 10 10% What’s a destination brand, anyway? Consider the way a trip to Torquay differs from a visit to Daylesford or the Yarra Valley. Our town’s destination brand is that experience: It’s the sum of everything a visitor sees, overhears, feels, tastes, who they meet and how they describe this place once they get home. Creating a destination brand for Yarram is about capturing and describing our ‘special sauce’ that rubs off on people. This survey will help identify what locals think and we'll use this input to develop Yarram's positioning in the tourism market. Survey This survey is anonymous. The answers given will help us identify common themes so we can develop a destination brand which locals feel connected to. Please provide as much detail as you have time and energy for - we appreciate all your insights!If friends or family are coming to visit you in Yarram, what do you take them to do or see around here?* Can you describe your favourite way to spend time in Yarram and nearby?*If Yarram was speaking, how would it invite people to visit?*Choose one option. Brazen, cocky, edgy Serene, calming, chill Welcoming, warm, friendly Cheeky, charming, bold What do you wish people knew about Yarram?* What might discourage someone from choosing our destination for their holiday?* What do you think Yarram needs to be more successful in attracting visitors?* Why would you suggest Yarram for a holiday instead of another town in Wellington Shire?* If you were trying to convince someone to visit Yarram, what would you mention?* Please share any final thoughts, opinions or suggestions you want us to know as we develop this destination brand (for instance, what would YOU do to market Yarram to tourists?):*(optional) Thanks for completing the survey! We really appreciate you sharing your thoughts and insights - we will take your suggestions on board as we develop the tourism brand. Please feel free to drop into our office at 243 Commercial Road, Yarram for any questions, ideas or further discussion. All contact details are confidential and will be removed from any reporting and analysis of survey information.Name First Last PhoneEmail Review your submission{all_fields}CommentsThis field is for validation purposes and should be left unchanged. Δ
